Step 1 :Given that Brand A has a pack of 48 pencils for $7.97 and Brand B has a pack of 72 pencils for $9.88.
Step 2 :To find the unit price for each brand, we need to divide the total price of each pack by the number of pencils in the pack.
Step 3 :For Brand A, the unit price is calculated as \(\frac{7.97}{48} = 0.17\) dollars per pencil.
Step 4 :For Brand B, the unit price is calculated as \(\frac{9.88}{72} = 0.14\) dollars per pencil.
Step 5 :Comparing the unit prices, Brand B has a lower unit price than Brand A.
Step 6 :Final Answer: The unit price for the Brand A pencils is \(\boxed{0.17}\) dollars for each pencil. The unit price for the Brand B pencils is \(\boxed{0.14}\) dollars for each pencil. The better buy is \(\boxed{\text{Brand B}}\).