Step 1 :Calculate how many standard deviations away from the mean our two values are. For $1.30, subtract the mean from this value and divide by the standard deviation: \((1.30 - 1.50) / 0.50 = -0.4\) standard deviations away from the mean.
Step 2 :Do the same for $1.70: \((1.70 - 1.50) / 0.50 = 0.4\) standard deviations away from the mean.
Step 3 :We are looking for the percentage of data that falls within -0.4 and 0.4 standard deviations of the mean.
Step 4 :According to the 68-95-99.7 rule (also known as the empirical rule), approximately 68% of data in a normal distribution falls within one standard deviation of the mean.
Step 5 :Since -0.4 and 0.4 standard deviations are less than one standard deviation away from the mean, we can conclude that the percentage of customers willing to pay between $1.30 and $1.70 for a pint of frozen yogurt is less than 68%.
Step 6 :Therefore, the correct answer is: \(\boxed{34 \%}\)