Step 1 :The researcher's conclusion might be invalid due to the sample not being representative of the entire population of Springfield.
Step 2 :The survey was only conducted among Walmart shoppers, who may not represent the overall demographic of Springfield.
Step 3 :Walmart shoppers might be more price-conscious than the average citizen in Springfield, which could lead to a bias in the results.
Step 4 :Therefore, the conclusion that 'about three quarters of the people in Springfield are more concerned with cost than where an item is made' may not be accurate.