BMW decided to invest $\$ 150,000$ in a new promotional campaign. The contribution margin for the campaign is $25 \%$. The ROMI for the campaign is $60 \%$. What is the incremental revenue? $\$ 600,000$ $\$ 960,000$ $\$ 360,000$ $\$ 90,000$

Step 1 ：Given values are Return on Marketing Investment (ROMI) as 60% or 0.60 in decimal form and the cost of the campaign as $150,000.

Step 2 ：We need to calculate the incremental revenue, which is the additional revenue that BMW expects to generate from the campaign.

Step 3 ：The formula to calculate incremental revenue is \( \text{Incremental Revenue} = \text{ROMI} \times \text{Cost of Campaign} \).

Step 4 ：Substituting the given values into the formula, we get \( \text{Incremental Revenue} = 0.60 \times 150000 \).

Step 5 ：Solving the above expression, we get the Incremental Revenue as $90,000.

Step 6 ：So, the additional revenue that BMW expects to generate from the campaign, given a ROMI of 60%, is $90,000.

Step 7 ：Final Answer: \(\boxed{90000}\).