Step 1 :In this scenario, we are given a binomial distribution where the probability of success (selling a ticket with a popcorn coupon) is \(54.4\%\) and the number of trials (total tickets sold) is 10. We are asked to find the value of the parameter \(p\) which represents the probability of success.
Step 2 :In a binomial distribution, the parameter \(p\) represents the probability of success on a single trial. In this case, the success is defined as selling a ticket with a popcorn coupon.
Step 3 :Given that \(54.4\%\) of tickets sold to a movie are sold with a popcorn coupon, we can conclude that the probability of success \(p\) is \(54.4\%\) or \(0.544\) when expressed as a decimal.
Step 4 :Final Answer: The value that should be used for the parameter \(p\) is \(\boxed{0.544}\).