Step 1 :The card can be inserted in four ways: front side up with the beginning of the name entering first, front side up with the end of the name entering first, back side up with the beginning of the name entering first, and back side up with the end of the name entering first. Only one of these ways is correct, so the probability of inserting the card correctly on a random attempt is 1 out of 4.
Step 2 :The probability of selecting a random position and inserting the card with the result that the card is inserted correctly is \(\boxed{\frac{1}{4}}\).