Step 1 :Determine the type of hypothesis test based on the alternative hypothesis \(H_{1}\).
Step 2 :Identify the parameter being tested based on the null hypothesis \(H_{0}\).
Step 3 :Since the alternative hypothesis \(H_{1}\) has a 'not equal to' sign (\(\neq\)), it indicates a two-tailed test.
Step 4 :The parameter being tested, represented by the symbol \(p\) in the null hypothesis \(H_{0}\), is the population proportion.
Step 5 :\( \boxed{\text{Two-tailed test}} \)
Step 6 :\( \boxed{\text{Population proportion}} \)