Step 1 :Given that the total number of respondents, n = 1031, and the number of 'yes' responses, x = 552, we can calculate the best point estimate of the population proportion p as the ratio of 'yes' responses to the total responses. This gives us \(p = \frac{x}{n} = \frac{552}{1031} = 0.535\).
Step 2 :The margin of error E for a proportion is calculated using the formula \(E = z \sqrt{\frac{p(1-p)}{n}}\), where z is the z-score corresponding to the desired confidence level. For a 95% confidence level, the z-score is approximately 1.96.
Step 3 :Substituting the given values into the formula, we get \(E = 1.96 \sqrt{\frac{0.535(1-0.535)}{1031}} = 0.030\).
Step 4 :Thus, the best point estimate of the population proportion p is approximately 0.535 and the margin of error E is approximately 0.030.
Step 5 :So, the final answers are \(p = \boxed{0.535}\) and \(E = \boxed{0.030}\).