Step 1 :The original price of the item was $69.
Step 2 :The price of the item has been reduced by 95%.
Step 3 :To find the new price, we subtract the reduction percentage from 1 and multiply the result by the original price. In mathematical terms, this can be represented as: \(new\_price = original\_price \times (1 - reduction\_percentage)\).
Step 4 :Substituting the given values into the equation, we get: \(new\_price = 69 \times (1 - 0.95)\).
Step 5 :Solving the equation, we find that the new price is approximately $3.45.
Step 6 :Final Answer: The price of the item now is approximately \(\boxed{3.45}\).