Step 1 :We are given that we want a 99% confidence level, which corresponds to a Z-score of approximately 2.576. The desired margin of error is 0.035. We'll use 0.5 for P since we don't have any prior knowledge about the proportion of men and women who own smartphones.
Step 2 :We can calculate the sample size using the formula: \[n = \frac{{Z^2 \cdot P \cdot (1-P)}}{{E^2}}\] where n is the sample size, Z is the Z-score, P is the estimated proportion, and E is the desired margin of error.
Step 3 :Substituting the given values into the formula, we get: \[n = \frac{{(2.576)^2 \cdot 0.5 \cdot (1-0.5)}}{{(0.035)^2}}\]
Step 4 :Solving the above expression, we find that the sample size needed is approximately 1355.
Step 5 :Final Answer: The sample size needed to estimate the difference between proportions of men and women who own smartphones with 99% confidence and a margin of error of no more than 0.035 is \(\boxed{1355}\).