Step 1 :Given the price function $p(x)=43-5 \ln x$, where $p(x)$ is the price consumers will pay, in dollars, and $x$ is the number of games sold, in thousands.
Step 2 :We are asked to find the total revenue function $R(x)$, which is given by $R(x)=x \cdot p(x)$.
Step 3 :Substitute $p(x)$ into the revenue function to get $R(x)=x(43-5 \ln x)$.
Step 4 :\(\boxed{R(x)=x(43-5 \ln x)}\)