Step 1 :Given that the total estimated overhead costs are \$306,000 and the total estimated direct labor costs are \$150,000 (which is the sum of \$50,000 for standard handbags and \$100,000 for custom handbags).
Step 2 :The traditional approach to overhead allocation uses a single plantwide overhead rate. This rate is calculated by dividing the total estimated overhead costs by the total estimated direct labor costs.
Step 3 :Using the given values, the calculation is as follows: \(\frac{306000}{150000} = 2.04\)
Step 4 :Final Answer: The overhead rate using the traditional (plantwide) approach is \(\boxed{2.04}\).