Step 1 :The question is asking for the alternative hypothesis. In hypothesis testing, the alternative hypothesis is what you might believe to be true or hope to prove true.
Step 2 :The pharmaceutical company believes that the average number of times a person presses the snooze button in the morning is not 4 times.
Step 3 :Therefore, the alternative hypothesis should be that the mean is not equal to 4.
Step 4 :Final Answer: The alternative hypothesis is \( \boxed{\mu \neq 4} \)